The New Layer
Traditional AI
Campaign-level only
Campaign Performance Analysis
Evaluates and improves campaign performance individually, without assessing cross campaign influence
ASIN-Level Comparison
Compares keyword performance only within the same ASIN — no cross-ASIN view
LG Optapex
Portfolio intelligence
Campaign Performance Analysis
Evaluates and improves campaign performance individually, without assessing cross campaign influence
ASIN-Level Comparison
Cross-ASIN performance for holistic view
Portfolio Budget Intelligence
Catalog runs as portfolio, not collection of separate campaigns — every ASIN competing for same budget. Optapex evaluates them together, allocating across every ASIN every cycle based on where opportunity peaks.
+ New Layer
System Architecture
1
Signal Collection Layer
Continuously ingests live performance data — impressions, clicks, conversions, competitor pricing, inventory status, and daypart conversion rates.
2
ML Prediction & Classification
Multiple ML models evaluate each ASIN's historical trajectory and predict future growth potential. Classification into actionable tiers drives budget toward highest opportunity — not trailing performance.
3
Portfolio Budget Intelligence
Dynamic allocation engine evaluating every ASIN simultaneously, redistributing budget toward chosen objective — ROAS, gross profit, or revenue — across full catalog, every cycle.
4
AI Strategic Agent
Synthesizing output from all three layers into executable Optimization SET. Direction comes from seller — AI agent builds plan, explains reasoning, and executes with one confirmation.
8 Optimization Capabilities
AI Strategic Agent
1
Analyze
Pulls performance data, identifies signals, and creates context
2
Classify
Segments every ASIN based on performance
3
Plan
Builds Optimization set that fulfills the objective
4
Execute
One confirmation from you — all changes applied automatically
Data Responsibility
We Don't Lose Data
Always Accessible & Secure
Your Amazon data is backed by LG CNS infrastructure with ISMS certification. Uninterrupted access to your complete dataset, safeguarded with industry-leading stability — no data caps, no loss windows.
ISMS Certified
