AI Market Analyst
AI Campaign Strategist
AI Execution Engine
You — Strategic Director
The Engine
01
AI Market Analyst
Reads the signals — building a custom performance model using sales history, conversion patterns, seasonality, and competitive dynamics.
Signal collection
Sales history · CTR · conversion rate · competitive pressure · seasonality · price
02
AI Campaign Strategist
Turns insights into allocation — calculating the optimal ASIN × keyword × budget × bid combination that maximizes your goal under real-world constraints.
Forecasting model update
Expected ROI per keyword recalculated across every active ASIN
Mathematical optimization
Bid & budget allocation solved across your full portfolio for maximum performance
03
AI Execution Engine
Acts and learns — pushing changes into campaigns daily and hourly, collecting new performance data, refining predictions.
Campaign execution
Changes applied in real-time
Portfolio Intelligence
% of Total Budget Invested
ASIN — B0C7X2K9Q1
35%
ASIN — B0B9M4T7H3
30%
ASIN — B08NSWRWNW
20%
ASIN — B07FZ8S74R
10%
ASIN — B0D3L7Q8V2
5%
↑ $340 reallocated from B0D3L7Q8V2 → B0C7X2K9Q1 based on 3-day conversion trend
Dynamic Budget Allocation
Budgets flow toward your highest-potential ASINs and campaigns, recalculated daily based on performance, remaining budget, and time left in your optimization window.
Keyword-Level Bid Precision
Every keyword gets an individual bid based on its expected contribution to your portfolio goals. Low performers are deprioritized automatically — no wasted spend, no manual cleanup.
Cannibalization Detection
If ad spend is replacing organic sales rather than growing total volume, Optapex detects the pattern and pulls back investment. You only pay to grow.
Real-Time Optimization
Hourly Bid Adjustments
Bids shift throughout the day to concentrate spend during your highest-converting windows — not at fixed schedule points.
Live Budget Top-Ups
If a campaign is outperforming mid-day, Optapex increases its budget before it runs out. No more going dark during peak hours.
Bid changes today
across 12 campaigns
Top-ups triggered
$210 reallocated
Keyword Harvesting
Keyword harvest — last 7 days
Promoted to Manual bid-optimized
wireless gaming headset
noise cancelling earbuds
rgb mechanical keyboard
gaming mouse 12000 dpi
Under observation — 3-day window
budget gaming chair
usb-c hub 10 port
portable monitor 15 inch
Negated — budget bleed stopped
cheap headphones
free gaming mouse
headphone repair
AI-Powered Classification
Keywords are evaluated across multiple signals — impressions, clicks, CTR, conversions, ROAS — not just one metric in isolation.
Positive and Negative Harvesting
Good keywords are promoted and bid-optimized. Bad keywords are soft-negated to stop budget bleed while maintaining search visibility.
Dashboards
Real-Time Dashboard
Hourly performance tracking, budget pacing vs. plan, inventory monitoring, and product-level breakdowns. Keep yourself updated even during the busiest seasons.
Brand Protection Dashboard
Track your brand click share, see who's competing on your brand keywords, and monitor the full shopper funnel from impression to purchase.
Total ad sales
31% vs. last week
Portfolio ROAS
0.8× improvement
TACOS
3.2%p vs. target
Brand click share
defended +6%p
Inventory alert: ASIN B08X — 4 days of stock remaining at current velocity
Strategic Controls
Goal selection — active now
Active
Maximize Total Sales
Available
Maximize Profit
Available
Maximize Ad Sales
Available
Maximize ROAS
Advanced controls
Minimize Inventory
Boost Impression
Brand Defense
Smart CPC Guard
Budget Simulator — 7-day projection
$8K
current
$10K
+25% spend
$12K
+50% spend
$15K
diminishing
Four Optimization Goals
Maximize Total Sales, Maximize Profit, Maximize Ad Sales, or Maximize ROAS. Switch anytime — the system re-aligns immediately.
Advanced Options
Minimize Inventory for excess stock clearance. Boost Impression for visibility pushes. Competition Tactics for brand defense or competitor conquesting. Target Same SKU for product-specific attribution.
Smart CPC Guard
Set a target max CPC and the system keeps bids in range — no hard cutoffs, just intelligent guardrails that preserve your margin.
Budget Simulator
Project next-7-day outcomes at different budget levels before committing real spend. See exactly where incremental returns start to plateau.
