Vendor's Concern

"Managing ad ON/OFF for every promotion launch is exhausting."

"We have so many product lines — tracking keyword performance is a real challenge."

"We're spending on ads, but we're not sure if it's actually translating into sales."

If you're running Amazon ads, these are questions you've probably asked at least once.

Beauty Brand J, a skincare brand that has quickly established itself in the global market with traditional herbal ingredients and accessible pricing, was spending significant resources on ad operations due to its extensive product lineup and frequent promotional schedule.

Managing complex product structures efficiently while scaling sales volume at the same time — that's the challenge that led them to LG Optapex.

LG Optapex Solution

① Category-Based Campaign Structure ​

Opt sets were built around skincare product lines — sun care, cleansing, toner, mask, serum and more — with a unified optimization goal of Maximize Sales.

By reorganizing a fragmented campaign structure into product line units, category-level performance became clearer, and the AI quickly identified the right bid and budget allocation patterns for each category.

② Automated Budget Allocation and Keyword Optimization ​

The share of high-performing manual campaigns expanded from 30% to 65%, and budget was automatically concentrated on high-efficiency keywords. At the same time, new keywords with high ASIN relevance were discovered, leading to additional sales.

LG Optapex used data to answer the question of where the budget should actually go.

③ Promotion-Aligned Campaign Management​

Multiple ASINs were grouped into a single set and managed with flexible ON/OFF control aligned to the promotion schedule.

Previously, every promotion required logging into Amazon Ad Console to manually adjust campaigns. With LG Optapex handling everything in one place, that process was significantly simplified — reducing operational workload while maintaining precise ad control timed to each promotion.

Results

A 14% increase in ad spend produced a 193% increase in total sales. ROAS improved by 221 percentage points, and organic sales share grew 1.9x alongside improvements in ad efficiency.

Advertising and organic traffic grew together — creating a structure where both reinforce each other.

“The improvement in solution performance was clearly proven, and it was highly effective in reducing internal operational resources. The results were satisfying enough that we are now considering expanding to additional markets.” — Brand Manager

Conclusion

Complex ad operations, inefficient budget allocation, repetitive manual work for every promotion. These are challenges many Amazon brands face.

Beauty Brand J resolved all of them at once through three strategies with LG Optapex: ①category-based campaign structuring, ②automated budget and keyword optimization, ③promotion-aligned campaign management. The results speak for themselves.

Amazon advertising can perform better than it does today. Start with LG Optapex.